Developing and Managing a Strategic Marketing Plan

Strategic marketing plan is essential to drive the marketing efforts in achieving specific marketing objectives. This course will equip you with the essential marketing knowledge, elements, and concepts to develop a practical result-oriented marketing plan.

Target Audience

This course is essential for marketing managers and all marketing staff.


Learning Objectives

This course will help participants to learn how to analyze and investigate their area of business and current market situation, focus on the unique selling proposition of their product or service, target on the needs of the target market, and select the right choice of the marketing growth and marketing mix strategies.